The winner of the 2013 Product of the Year Award: S.H.E. hair implantation
On April 4th 2013, based on the votes of consumers, from among products in 12 categories, in the healthcare category the S.H.E. hair implantation method and the instruments of the method won the Product of the Year Award. The award has international prestige, it is considered to be a high ranking award in numerous parts of the world, since exclusively innovational products and services are awarded with it, and all of this is based on the opinions of consumers. In 2013, based on the votes of consumers, 12 products received the Product of the Year Award, on the packaging of which the logo of the Award was placed which indicates excellent product quality.
Consumers awarded the first place to the S.H.E. hair implantation method of HIMG Hair Implantation Clinic. The logo awarded in this way may make the decision of consumers, their selection from among individual services easier, since besides demonstrating prestige, the logo can also be considered a standard.
Zoltán Fekete, the chairman of the panel of judges at the Product of the Year Award believes that today what is important is not what a brand says about itself, rather what people say about it. In the currently existing economic situation it is becoming increasingly important for individual products or services to win the trust of consumers. In the economic crisis the previous “brand management” concept simply does not work, the “good product plus as much advertisement as possible” model, thus neither does the unilateral, monologue type brand communication. [...] This is also the reason why I consider the Product of the Year program a good initiative, in which the consumers directly express their opinion about new and truly innovative products. – stated Zoltán Fekete.
The Product of the Year Award was first presented in France in 1986, it has been considered the most significant innovational product award system worldwide ever since. By today more than 30 countries participate in the awarding, including Hungary. The consumers, customers themselves select the products and services in the framework of an opinion-survey. The opinion-survey is conducted by GfK Hungária based on a 2,000 person representative sample.
Exclusively innovative products and services can compete for the Product of the Year Award, which are first evaluated by a professional panel of judges, then those that go through their screening are made available to the opinion-survey conductors, classified into subject range categories. Finally the consumers can vote for the products and services that they consider the best of the year, according to the categories.
In 2013, the award in the healthcare category was won by the HIMG Hair Implantation Clinic, with its special S.H.E. hair implantation method, as well as its S.H.E. hair implantation needles that made the excellent hair implantation achievement possible.
1135 Budapest Szegedi Road 56.
HIMG Hair Transplantation Clinic is the largest and most modern hair transplantation center in Hungary. The Clinic was built in compliance with the most modern regulatory requirements and in consideration of international standards. On over 500 square meters 3 surgical treatment premises and 1 large surgery room await our patients. Thus our institution has become the largest and most modern hair transplantation center in Hungary. Our modern building and equipment stock makes it possible for us to serve visiting clients in the most beautiful environment and on the highest quality standard.
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